Table of Contents

Below is a sample table of contents for your Internet Business Plan.
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Introduction

Chapter 1
Internet General Information
Facts and studies relating to the Internet
Reasons to build/remodel a web site

Chapter 2
Your Business Information
Mission
Goals of business
Product and/or service
What is unique about your product or service
Profitability centers
Markets
Typical customer
Management techniques
General marketing plan
Employees
Production strategy
Locations of offices, stores, etc

Chapter 3
Your Existing Web Strategy
Existing web site
Web site driving strategy
Web site action strategy

Chapter 4
Web strategy of Your Industry
Typical strategy of industry
Where is it going?

Chapter 5
Web Strategy of Your Principal Competitors
Competitor's home page samples
Web site design techniques
Web site driving strategies
Web site action strategies

Chapter 6
Proposed Home Page Structure Plan
Principle home page design guidelines
Design theme
Navigation structure
Recommended ads/features
Recommended links

Chapter 7
Proposed Web Site Plan
Site plan with list of all pages, page description with benefits

Chapter 8
Proposed Web Site Interactivity Tools
Introduction
Recommended interactivity

Chapter 9
Proposed Domain Name Strategy
Introduction
Recommended domains

Chapter 10
Web Site Hosting
Introduction
Recommended web site hosting

Chapter 11
Web Site Marketing Plan
Traditional marketing, driving visitors to your web site
Getting visitors to act
Internet marketing

Chapter 12
Web Site Maintenance
Introduction
Updating and changes
Monitoring results

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